Name

The name »mez«
is also a bit challenging in relation to her actual real-life persona, as
several of her net.art pieces aren't credited to her as such, but
have various author titles attached – mz post modemism,
mezchine, ms Tech.no.whore, flesque, e-mauler, and
mezflesque.exe (her latest incarnation). Ask the net.artist mez
about her real (birth) name and listen attentively through the
gagging noises that emanate from her throat. You might hear an
intelligible answer, but I doubt it. This isn't because she's got some
exotic speech impediment or strange form of throat disorder. It's
all down to the fact that since 1995 she's been changing her
author name almost as frequently as her hairstyle. And this
frequent name-changing behavior is somehow inextricably caught
up in her extensive net.art creations. I'd guesstimate that her alias
swapping has occurred about 8 times in the last 4 years. Better
yet, I'll just ask just her.

Deciding on the names of everyday objects can be a trial: couch or sofa or settee is merely one example of a trivial dilemma along these lines. Any distinctions to be drawn between these three are probably rather fine but the choice of a name will almost certainly convey something to the person you name it to. Us or them can be decided by something this simple.

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Scrooge never painted out Old Marley's name. There it stood, years afterwards, above the warehouse door: Scrooge and Marley. The firm was known as Scrooge and Marley. Sometimes people new to the business called Scrooge Scrooge, and sometimes Marley, but he answered to both names. It was all the same to him.

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I was born with one name. Or rather two.

My own, my personal, my individual name. Eta. Eta. Eta I am and Eta I have always been.

But the second name of my name. That was never my own. Often changing, always given. Usually defined by man or culture or society or religion. Sonnok and Grey and Blue and Maverick.

Until finally I set aside the pretense. I embraced the reality. The tilde stands for all names, for all possibilities, in that there is only ever an approximation which labels but never defines.

Names have more significance for Catholics than they do for other people; Christian names are chosen for the spiritual qualities of the saints they are taken from; Protestants used to name their children out of the Old Testament and now they name them out of novels and films, whose heroes and heroines are perhaps the new patron saints of a secular age. But with Catholics it is different. The saint a child is named for is supposed to serve, literally, as a model or pattern to imitate; your name is your fortune and it tells you what you are or must be. Catholic children ponder their names for a mystic meaning, like birthstones.

I chose Josef as my name, several times. I like the F. I find it gives it an interesting sound and look. Aesthetics are important to most.

You wonder why so many computer geeks use pseudonyms not longer than three letters? There are several reasons:

- The refuse to use graphical user interfaces, and when you have to type everthing in, it's best to have as few letters as possible.
- They go crazy for acronyms like »The Flying Egg«, which results in »TFE«.
- They play lots of video games and in most games you are just allowed three letters in the hiscore list.

The last reason is the most important one by the way.

My name is not important to anyone else. It does not tell them anything, but for me it is a sign that I am myself.

Parents must of course choose the name of their children wisely. If a name contains to many dark sounding letters like a, o and u, the child will become a skinny and unhealthy geek. If there are too many light letters like e, i and y, the child will get on everybody's nerves. It will be so friendly and polite that people will get sick of it. So a good name balances between these two extremes.

Tanna is not my real name – I chose it about a year ago when I tried to sign up for an internet forum and had to find a nice sounding name that was not taken yet. And after trying nearly 20 different names, suddenly »Tanna« came into my mind, I could signed up as Tanna – and since that day, I am »Tanna«...

There's this guy named Clarence. You hate him. Then you meet another guy named Clarence. This second Clarence has done nothing to you, but you will associate hime with the Clarence you hate and will probably be prejudiced. »No power in names,« you say? Think again. Not many kids named Adolf these days...